For Café Ao Leu’s new chapter, we partnered with Céu Design, who created the refreshed identity and packaging system. Building on this foundation, we developed the motion design and impactful 3D visuals that brought the brand’s flexible language to life. From history and authenticity to experience in every cup, our role was to translate this spirit into rhythm, depth, and movement.
To complement the packaging system, we designed a motion language that echoes the brand’s dynamic yet authentic character. Stripes shift and unfold with rhythm, compositions breathe with clarity, and every animation carries the warmth and energy of Café Ao Leu. By combining consistency with expression, the motion system extends the brand beyond static visuals, reinforcing its unique identity and emotional connection with coffee lovers.
The new packaging, inspired by the iconic striped storefronts, provided a strong visual anchor for our 3D explorations. We created striking animated mockups that showcase the wide range of products—spanning over 20 coffee producers and nano lots—while highlighting the textures, colors, and layered storytelling embedded in the design. These visuals emphasize the tangible qualities of the brand, making its presence bold and memorable across touchpoints.
