Itaú is the most prominent banking company in Brazil. We worked on the íon franchise, which is an investment platform created by Itaú that allows access and consolidation of financial applications.
íon needed to have a distinct and an unique visual identity – far from the orange one associated with the main brand, but still linked to it. We created a motion-driven visual system that includes color, typography and photography to express íon’s personality.
As part of its online content strategy, íon publishes videos and snippets of information in major speed – weekly and daily. To get deliverables done in a short time as well as differentiating the contents, we created specifics visuals for each segment.
ión has many content segments on its strategy: Giro íon, Rota 22, Recomendação Mensal and Carteira Top 5. For each one we crafted a motion language to better show its personality and content.
Motion is a key factor on íon’s design system, helping each segment to stay consistent across all touch points and highliting the main informations, while still capturing the viewer’s attention.
