
Itaú / íon
Art Direction
Creative Concept
Design System
Motion Graphics
Strategy
Itaú is the most prominent banking company in Brazil. We worked on the íon franchise, which is an investment platform created by Itaú that allows access and consolidation of financial applications.
íon needed to have a distinct and an unique visual identity – far from the orange one associated with the main brand, but still linked to it. We created a motion-driven visual system that includes color, typography and photography to express íon’s personality.
As part of its online content strategy, íon publishes videos and snippets of information in major speed – weekly and daily. To get deliverables done in a short time as well as differentiating the contents, we created specifics visuals for each segment.







Credits
Client
Itaú / íon
íon team
Stella Righini, Isabela Santacreu, Laura Maia Castro, Karol Castelao Rui, Reginaldo Vicente de Oliveira, Pedro Nolasco
Direction
Gustavo Brazzalle
Video Production
Trupe Filmes
Art Direction
Maikel Karger, Luciano Burger
Animation
Gustavo Brazzalle, Luciano Burger, Lucas José Galego, Danilo Coelho, Bruno Vitalino