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Itaú / íon
Art Direction
Creative Concept
Design System
Motion Graphics
Strategy

Itaú is the most prominent banking company in Brazil. We worked on the íon franchise, which is an investment platform created by Itaú that allows access and consolidation of financial applications.

íon needed to have a distinct and an unique visual identity – far from the orange one associated with the main brand, but still linked to it. We created a motion-driven visual system that includes color, typography and photography to express íon’s personality.

As part of its online content strategy, íon publishes videos and snippets of information in major speed – weekly and daily. To get deliverables done in a short time as well as differentiating the contents, we created specifics visuals for each segment.

ión has many content segments on its strategy: Giro íon, Rota 22, Recomendação Mensal and Carteira Top 5. For each one we crafted a motion language to better show its personality and content.

Motion is a key factor on íon’s design system, helping each segment to stay consistent across all touch points and highliting the main informations, while still capturing the viewer’s attention.

Credits
Client
Itaú / íon
íon team
Stella Righini, Isabela Santacreu, Laura Maia Castro, Karol Castelao Rui, Reginaldo Vicente de Oliveira, Pedro Nolasco
Direction
Gustavo Brazzalle
Video Production
Trupe Filmes
Art Direction
Maikel Karger, Luciano Burger
Animation
Gustavo Brazzalle, Luciano Burger, Lucas José Galego, Danilo Coelho, Bruno Vitalino
motion graphics
illustration
creative direction
strategy
storytelling
art direction
digital design
3D
concept art
animation
storyboard
content development
screenwriting
character design