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Offcina
Branding
Design System
Motion Graphics
Visual ID

For Offcina’s seasonal identity, themed Work Life & Coffee, we partnered with Céu Design & Molde Design to craft the motion layer of a highly modular visual system. Built from flexible animated elements, the identity adapts seamlessly across formats—from small-scale applications to expansive panels—resulting in a brand expression that feels alive, dynamic, and ever-evolving.

Our focus was to design a library of motion assets that could be combined in endless ways. Each animated fragment works on its own yet also integrates with others, creating compositions that reflect the fluid and collaborative nature of coworking life. The system’s modularity ensures agility and consistency while allowing room for play and experimentation.

The outcome is a vibrant identity that moves with the rhythm of its theme: work, life, and coffee intertwined. Motion transforms the system into more than just visuals—it becomes a living environment that energizes the space, engages the community, and reinforces Offcina’s dynamic spirit.

Credits
Visual Identity
Céu Design
Project Management
Molde Design
Motion Direction
Gustavo Brazzalle & Lucas Lorenzo
Animation
Lucas Lorenzo & Luciano Burger
motion graphics
illustration
creative direction
strategy
storytelling
art direction
digital design
3D
concept art
animation
storyboard
content development
screenwriting
character design