We collaborated with Pharus Bright Design to bring Tramontina’s new masterbrand to life through motion and impactful 3D. Building on a century-old legacy, the rebrand introduces a refined symbol inspired by steel—robust, precise, and timeless. Our contribution focused on translating this identity into movement and dimensionality, adding clarity, rhythm, and presence to a brand that speaks across generations.
At the heart of the redesign lies the new “T” symbol, conceived as two steel plates intersecting with precision and strength. Our role was to translate this concept into movement: a 3D logo reveal that accentuates its robust yet dynamic qualities. By playing with light, surface, and materiality, we highlighted the tactile nature of steel, reinforcing Tramontina’s legacy of craftsmanship while presenting a fresh, contemporary face.
Beyond the symbol, we designed a 2D motion system to animate Tramontina’s renewed visual language. Vibrant Tramontina Blue, the modular T-grid, and the bold use of the symbol as a graphic element were all given rhythm and clarity through animation. This living system bridges tradition and innovation, amplifying the durability of the products while adding human warmth and accessibility across every touchpoint.
